ValueTrack parameters for enhanced campaigns are live: manage your keyword level URLs by device

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Excerpt: Recently, based largely on your feedback, we announced the launch of new ValueTrack features to help advertisers using keyword level URLs achieve specific conversion and ROI goals. These features are now live and ready for you to apply to your campaigns. To recap: We’re changing the existing parameter {ifmobile:[value]}. Previously, the ifmobile parameter would insert [value] when a user clicked your ad on either a tablet or a mobile device. Now, it will only trigger from an ad click on a mobile device. We’ve added a new parameter, {ifnotmobile:[value]}, where you can replace [value] with text that will then show up in…